This is how you distribution a build in XCode
Open XCode and your project. Then duplicate you release configuration

Now name the distribution

Set your command-line build to the distribution name
Now navigate to your Build Settings and select the provision
Set product name
Open the info.plist and change the bundle name to bundle ID string
Rename the target application
Change product name in Build Settings tab
Documentation: https://developer.apple.com/documentation/xcode/preparing-your-app-for-distribution